1. What are Digital Postcards?
Digital Postcards are a unique offering by Goodsides that originated from a need identified during a project with the City of Sacramento.
Tasked with a historical preservation project on a tight budget, the challenge was to reach homeowners of historical properties with both video content and physical mail. To address this, Goodsides utilized high-resolution 4K still frames from the video footage, which are now captured in resolutions up to 8K, and transformed these into visually striking postcards using Adobe InDesign.
This approach not only complemented the digital campaign but also bridged the gap to those less active online or difficult to reach through traditional digital means.
2. Potential Uses of Digital Postcards
Digital Postcards serve various municipal and community purposes:
Community Awareness: Inform residents about new city initiatives, local regulation updates, or community-enriching projects like new parks and recreational amenities.
Event Promotion: Boost attendance and awareness for local events such as farmers markets, outdoor dining experiences, and seasonal festivals.
Regulatory Notices: Communicate important changes such as parking regulations or environmental policies directly to affected residents.
3. Amplifying ROI and Reach
Digital Postcards enhance the return on investment (ROI) and reach of traditional video productions by:
Hyper-Targeted Communication
Imagine cutting through the digital clutter to deliver personalized messages directly into the hands of your target audience. With Digital Postcards, you can speak directly to specific demographics, like homeowners, ensuring your message hits home—literally. This tailored approach means your content doesn’t just reach people; it resonates with them.
Igniting Immediate Action:
There's nothing like a physical reminder to spur action. Our Digital Postcards can prompt your audience to take immediate steps, whether it's making a phone call, attending a community event, or visiting a local office.
Key Reminder: The tactile nature of a postcard makes your call to action more compelling and harder to ignore.
Sustaining Momentum:
Keep the conversation alive with a series of engaging postcards. Each postcard acts as a follow-up, keeping your community informed and connected long after the initial video fades from memory.
This continuous engagement transforms your video campaign from a single moment into an ongoing dialogue, ensuring sustained interest and action from your audience. We can develop a custom "managed" and continuous service via our Managed Marketing offering.
4. When to Request Digital Postcards
Digital Postcards can be requested:
Pre-Contract: Let's talk about it! We don't necessarily need a production to get started. Contact us to learn how.
Pre-Production: Utilize existing b-roll archives to prepare for an upcoming video production, allowing seamless integration of both digital and print media.
Post-Production: After a video project is completed, to extend the content’s life and reach further into the community.
5. Getting Started with Digital Postcards
Starting with Digital Postcards is straightforward:
Contact Goodsides: Reach out to discuss your needs, whether linked to an existing video project or as a standalone service.
Alt: Strategy Session: Schedule a 15-minute consultation to outline your goals and draft a no-obligation strategy.
Design and Production: Work with Goodsides’ team to craft the perfect message, design, and call-to-action for your postcards.
For further assistance or to schedule your consultation, contact Goodsides today and take the first step towards a more connected and informed community.