Introduction
For CHAMPS GPO members already partnered with marketing agencies, it's important to understand the distinctive benefits Goodsides offers in healthcare video marketing.
Here's a direct comparison highlighting why Goodsides isn't just another option but a superior choice for your video production needs.
Direct vs. Indirect Communication
Marketing Agencies: Often involve multiple intermediaries and subcontractors, which can dilute your message and introduce delays.
Goodsides: Offers direct collaboration with no middlemen, ensuring your vision is communicated clearly and implemented directly, speeding up the production process and reducing miscommunications.
Equipment Quality and Availability
Marketing Agencies: Typically rent equipment, which can lead to availability issues and additional costs.
Goodsides: Owns 99% of our high-quality, cinema-grade equipment, ensuring availability on demand and reducing production costs, which are passed on as savings to our clients.
Team Stability and Expertise
Marketing Agencies: Experience high turnover rates (over 30% annually), leading to frequent changes in account managers and staff, increasing costs for training and onboarding that are often passed on to clients.
Goodsides: Boasts a stable, experienced team that has been consistent since 2020, ensuring familiarity and expertise throughout your projects without additional financial burden for personnel changes.
Visual Quality and Industry Expertise
Marketing Agencies: May not specialize in high-end video production, potentially leading to lower quality outputs.
Goodsides: Specializes in producing industry-leading visuals that meet or exceed the quality of the largest health systems in the U.S., thanks to our deep understanding of the high-end video market.
Pricing and Value
Marketing Agencies: Often lack a value guarantee and may include hidden costs related to equipment rental and high turnover.
Goodsides: Offers a value guarantee, promising to match or beat rates from competitors with equal capabilities, ensuring you receive the best value and quality without unexpected expenses.
Sales Practices
Marketing Agencies: Frequently employ upselling or cross-promotion tactics that may not align with client goals.
Goodsides: Focuses solely on solutions that fit your specific objectives, avoiding any unnecessary services that don't serve your project's needs.
Healthcare Industry Experience
Marketing Agencies: May not possess specialized knowledge or experience in the healthcare sector.
Goodsides: Our executive leadership has extensive experience working with healthcare organizations, including over five years collaborating with Premier Inc. and its affiliates, bringing invaluable insights into every project.
Final Summary
Choosing Goodsides means opting for a partner that aligns closely with the needs of healthcare organizations, offering direct communication, superior resources, stable and skilled teams, outstanding visual quality, and strategic focus tailored to the healthcare sector.
For CHAMPS GPO members looking to elevate their video marketing efforts beyond the capabilities of typical marketing agencies, Goodsides is the clear choice.
Contact Us
To see how Goodsides can transform your healthcare video marketing strategies with our specialized services, reach out to us today. Let's create impactful and efficient video content that resonates with your audience and enhances your healthcare messaging.