In today's market, a genuine commitment to sustainability gives social sector organizations a distinct advantage.
Goodsides' Managed Marketing Services provide powerful tools to amplify these efforts, driving engagement, boosting visibility, and ultimately supporting your organization's long-term sustainability.
Sustainability Storytelling: Your Content Engine
Goodsides helps you transform sustainability initiatives into compelling stories that resonate with your audience. Research confirms that customers actively seek out and support sustainable brands, while a younger generation scrutinizes social responsibility efforts.
Moreover, employees prioritize purpose-driven companies – a trend that directly impacts retention and recruitment. Goodsides understands this evolving landscape. We help you craft compelling, data-driven stories that showcase your tangible sustainability efforts – building trust and loyalty across all stakeholders.
Our diverse video production capabilities offer multiple ways to showcase your commitment to a sustainable future:
Documentary-Style Videos
Recurring Series: Focus on a different initiative or project each month/quarter.
Batched: Film several short documentaries during a designated period highlighting diverse aspects of your work.
Thematic: A monthly spotlight on a specific theme (water conservation, waste reduction, etc.), each showcasing related initiatives and impact.
Educational Content
Recurring: A weekly "Sustainability Tip" video, offering concise, actionable guidance.
Batched: Produce a series of explainer videos on a focused topic to roll out over time.
Thematic: Center monthly content around themes like Earth Day, National Recycling Day, etc.
Awareness Campaigns
Recurring: Short campaigns focusing on a different issue bi-monthly.
Batched: Produce interconnected campaigns to launch throughout a specific period (like a quarter).
Thematic: Coordinate awareness campaigns with major environmental events or dates.
Event Coverage
Recurring: Highlight key events with dedicated video recap for ongoing promotion.
Batched: Capture multiple events during a focused period for later distribution.
Fundraising Videos
Recurring: Issue-specific campaigns released seasonally or around key dates.
Batched: Produce a series of videos that collectively tell your fundraising story for release at strategic times.
Thematic: Tie fundraising to specific initiatives or projects.
Volunteer Recruitment
Recurring: Spotlight volunteer stories for bi-monthly inspiration.
Batched: Release a "volunteer spotlight" series before recruitment drives.
Social Media Clips
Recurring: Develop shareable clips from larger videos for ongoing engagement.
Batched: Produce thematic clips for release throughout a month.
Case Studies and Impact Reports
Recurring: Quarterly reports with video summaries.
Batched: Release several case studies with supporting videos annually.
Promotional Videos (if applicable)
Recurring: Product/service feature released monthly.
Batched: Produce several related promotions to launch as a group.
Thematic: Tie into seasonal changes or special offers.
The Benefits: Engagement, Funding, and Impact
These video assets enhance your marketing efforts in multiple ways:
Increased Visibility: Compelling content attracts attention, increasing visibility and solidifying your commitment.
Stronger Engagement: Shareable, visually appealing videos build a stronger connection with your audience.
Boosted Fundraising: Powerful storytelling attracts donors and supporters aligned with your mission.
Measurable Impact: Track audience growth, engagement metrics, and fundraising results to demonstrate impact.
Beyond Content Creation: Strategic Support
Goodsides offers more than just exceptional video production. We also provide strategic guidance, helping you maximize the impact of your sustainability-focused content marketing. Choose from episodic campaigns, ongoing content calendars, or one-off projects to suit your needs and budget.
Let's Get Started
Contact Goodsides today to discuss how our Managed Marketing Services can accelerate your sustainability storytelling and support your organization's long-term goals.